As physical and digital commerce converge, the brands dominating and thriving in the market are those optimally engaging customers, meeting their expectations and delivering consistent, stellar, personalized brand experiences across the enterprise. Expanding channels, marketplaces and consumer expectations are also pressuring manufacturers and distributors to both improve fulfilment and service levels for their retail clients, and to develop direct-to-consumer digital commerce channels. In a race to compete, it is the retail fast eating the retail slow.
Companies that can rapidly unify commerce and optimise enabling supply chain processes will have a clear competitive edge, by strategically focusing on and leveraging:
